Priyanka Chopra Jonas has been announced as the Ambassador for Positive Change by the British Fashion Council. Raising awareness and promoting inclusivity and ethical practices within the fashion industry are at the top of her agenda. The actress is no stranger to activism. She’s been the Goodwill Ambassador for UNICEF since 2016 and first began working with them in 2006.
Speaking to British Vogue she said, “I’ve always looked at brands such as Burberry, Vivienne Westwood and Stella McCartney, but I’m also very proud to see Indian designers such as Ashish and Kaushik Velendra doing so well here. London is such a multicultural city and this is reflected in the fashion industry – I am very eager to learn more about the young designers who put sustainability at the heart of what they do, as this is so important for the future. I’ll be meeting and speaking to a number of them over the next few weeks to better understand what we can all collectively do to support and champion them.”
“I am thrilled to join the British Fashion Council as its Ambassador for Positive Change. Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together. Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.”
Caroline Rush at The British Fashion Council:
“We are delighted to welcome Priyanka Chopra Jonas as the BFC Ambassador for Positive Change. Her work as a social activist, promoting causes such as the environment and women’s rights, and her commitment to using her reach for good are what have made her one of the industry’s most courageous voices and the perfect choice as the BFC Ambassador for Positive Change. We look forward to working with Priyanka over the next twelve months, for her to share her voice and knowledge on causes she cares about, helping us with the important goal towards creating an industry that is more diverse, equal and fair!”
Priyanka chose Brit powerhouses Vivienne Westwood and Philip Treacy to create her look for Harry and Meghan’s big day. And over the years we’ve seen her in Mary Katrantzou, Ralph and Russo and Victoria Beckham. We hope this role sees her showcasing even more British brands. And we wonder if any collaborations are in store?