Simon Porte Jacquemus is more of a curator than just a designer, and we can’t get enough of what he produces every season. Just when we thought fashion had hit rock bottom, his cult brand gave us the ability to dream again when in July 2020 he chose to show his SS21 L’Amour collection in a barley field outside of Paris. It was the romantic hit we’d all been waiting for – A nod to fashion slowly coming back, led by his desire to keep creating immersive and exhilirating experiences and sticking to his brand values.

Jacquemus feels like summer, all year long.

For AW20 we’ve picked some of our Jacquemus essentials. We want it all!

They’ve also just released their second book titled ‘Images’ filled with iPhone photos taken by Simon and some of his key collaborators.

He reigns supreme as the fashion king of Instagram, so this book is a must have momento for all things Jacquemus – and all things beauty and love. But you’ll need to add your name to the Waitlist as it’s already sold out.


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