LFW in the pandemic

Fashion Weeks have always been marked in seasons. September 2020 shows would usually have consisted of womenswear pieces exhibiting the Spring/Summer 2021 collections. With Covid-19 very much still here – the British Fashion Council announced that a gender-neutral, digital and physical London Fashion Week would take place from September 17th – Tuesday 22nd September.

Everyone has access to a front row seat over at https://londonfashionweek.co.uk/ to watch it all unfold from the comfort and safety of their own homes.

With a schedule released last week – some of our favourite brands including Qasimi, Christopher Kane, Palmer Harding, Raeburn and J.W. Anderson are part of the digital line up with films being shown at scheduled times.

Halpern, Temperley, Molly Goddard, Victoria Beckham, Erdem, Osman and Roskanda – are just some of the brands choosing to have a physical presence with either presentations, appointments or events…

We can’t wait to see how it all pans out – and if London Fashion Week’s ‘new normal’ becomes a regular occurrence.


Leave a Reply

Your email address will not be published. Required fields are marked *