Pure Noir a new fragrance by ANINE BING

ANINE BING is one of our favourite brands for effortless cool and chic vibes with an edge. Anine herself is one of our biggest #girlboss crushes. And we’re delighted that she’s just released her second fragrance ‘Pure Noir’ in an Eau de Parfum and Candle. With a theme of mystery, it’s a fragrance for anyone who wants to feel powerfully feminine. Now that we’re all spending more time at home we can’t wait to get our hands on the candle for the autumn, winter season.

Of the scent she says, “Pure Noir is such a personal scent. It reminds me of my travels to all of my favorite cities around the world, staying at cozy boutique hotels, exploring new neighborhoods. It embodies the spirit of Copenhagen and Paris, which is ripe with possibility. Pure Noir is a mysterious fragrance that makes you feel strong, independent, and feminine all at once.”



Papyrus Extract, Saffron, and Oakwood Extract


Black Baccara Rose, Nutmeg, and Black Pepper Absolute


Mahogany Wood, Guaiacwood, and Cistus Absolute Spain

Whilst we’re yet to smell the fragrance ourselves – it’s worth noting that if ordering from aninebing.com they also send out a sample size version of the scent, so you can test it before opening up the main package. But let’s be honest, it’s already been added to our Lust Have list and we know we’re going to be hooked.

The fragrance retails for £149.00 for a 75ml bottle. The limited edition candle, a vegan and all-natural coconut soy wax blend retails for £49.00. Both products are available exclusively in-store and online.

AF tip: Need something to read or watch whilst your Anine Bing candle is burning? Check out or Top 10 Fashion Resources for things to read and watch.


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