Selfridges Project Earth

Selfridges have launched Project Earth, with a host of new retail concepts available to explore, shop and learn from both in store and online.

From ‘Resellfridges’ where you can shop archive pieces (often one offs), as well as pre-loved items in an attempt to ‘extend the lifespan of any one garment’ – Selfridges are dedicated to changing the fashion and beauty industry for the better. They’ve also partnered with peer-to-peer rental service Hurr, where an in store boutique painted in watermelon pink is filled with pieces from brands such as Saint Laurent and The Vampire’s Wife to RIXO and The Attico. Paco Rabonne’s iconic chainmail dress which retails for over £2000.00, can be rented for just £157 for 4 days. They’ve also partnered with aftercare specialists The Restory for the Selfridges Repair Concierge. You can book a complimentary virtual consultation online so there’s no need to take items into store before getting your quote.

“The Reinvention of Retail…”

Over 300 fashion brands have partnered with Selfridges. From Levi’s to Prada, Stella McCartney to Barbour – they are offering customers a way to be part of Project Earth, no matter your personal style, or budget.

With a schedule of online events, 13 talks have been curated to explore and challenge how we view and partake in the fashion industry. We’ve already added ‘Ethical Consumerism: oxymoron or oppournity’ on September 18th and ‘Reimagining the fashion world‘ on September 20th to our diaries.

Once upon a time sustainable fashion was tailored to those who could afford the luxury of making ethical choices. In 2020, it seems as though Selfridges is doing everything they can to make it accessible to all.

Click here to find out more…

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