SIDIA’s ‘A house is not a home’ is our favourite winter campaign. In 2020, Erin Kleinberg (co-founder of both the Coveteur and Métier Creative) relaunched her label as SIDIA – in tribute to her grandmother. The young brand’s collection features caftans, cardigans, wide-leg palazzo pants and accessories in a variety of colours. They’re the perfect pieces as we head into what’s been termed as the “comfort economy.”
We love the effortless looks that the brand creates from quality fabrics and with such wearability the versatile pieces are a must for all year round. With an intimate but ever growing following on Instagram we couldn’t resist sharing their debut holiday campaign all about women sharing their stories of what a home is to them.
Directed by Serve, The Winter campaign is full of a whole lot of dancing and laughter. One of the stars of the campaign is Kleinberg’s Five-year-old daughter enjoying her bowl of multi coloured cereal.
Artistically refreshing, the series of three videos play upon the idea of a home not needing to be made up from walls, but instead a feeling, emotion, and the people you choose to surround yourself with. For AccessFASHION, and now more than ever home is a place where we feel our safest, a place where joyful memories are made, and a place where we are loved…
THE PHOTOGRAPHIC CAMPAIGN
For SIDIA, “A home is a moment, a shared experience. A home is a place to be fully embodied, to let loose, get loud,” and we couldn’t agree more! We are excited to see where the brand goes moving forward and hope to see many more original campaigns like this one.